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JK CONSULTINGDigital Growth & Business Systems

Paid Media

Google Ads managed commercially, not just technically.

Search advertising works when the intent, the message and the landing page line up — and when you can see which spend produced real enquiries.

We build, manage and optimise Google Ads with proper conversion tracking, then connect the results back to the sales process so performance is judged on outcomes rather than clicks.

Sales manager taking notes on a customer call while reviewing the pipeline on a laptop

What this means for your business

Capability translated into outcomes.

01

Spend directed at intent

Budget focused on the searches that lead to enquiries and revenue.

02

Tracking you can trust

Conversions measured properly so decisions are based on reality.

03

Cost per lead you can manage

Ongoing optimisation across keywords, creative and landing pages.

Scope

What we can help with.

Campaigns

  • Account structure
  • Search advertising
  • Display advertising
  • Performance Max
  • Retargeting
  • Remarketing

Management

  • Keyword strategy
  • Negative keyword management
  • Bidding strategy
  • Budget allocation
  • Campaign optimisation

Measurement

  • Conversion tracking
  • Google Tag Manager
  • GA4
  • Lead quality reporting
  • Performance reporting

Connected thinking

This work rarely sits on its own. We connect it to the marketing, technology and business systems around it so the whole process performs.

Start a conversation

Let's talk about your business.

A short conversation is usually enough to work out where the opportunity is. No packages, no pressure — just a practical view of what would make the biggest difference.

Melbourne Based • Australia Wide